The truth is, being a yoga business owner isn't easy. But it is absolutely possible to succeed when you have access to the tools and techniques for success used by close to 1,000 yoga teachers and studio owners who built their successful yoga businesses from the ground up. Your Yoga Business gives you the chance to learn exactly what it takes to build real and sustainable growth as a yoga business owner without having to learn everything the hard way.

In this one-of-a-kind resource, renowned yoga business expert Ava Taylor shares her insights and real-life experiences to give you an honest look at what it really takes to thrive in today's environment.

Learn what works and what doesn't and apply the insights to your own business and philosophy. You'll find homework activities in each chapter, supplemented with more than 45 downloadable and customizable business forms available online, to guide you through the process of
reimagining your business by envisioning your dreams, telling your story, and crafting your visual identity;
defining your goods and services such as types of sessions, workshops, trainings, immersions, retreats, and products and merchandise;
building a business plan by clarifying your dreams and setting your goals;
refining your message by mastering consistent and courageous marketing;
implementing your plan by creating connections and identifying strategies; and
getting it done by knowing how to be the boss you need to be.
Create the business you've always dreamed of with Your Yoga Business. It is your road map to success.

Earn continuing education credits/units! A continuing education exam that uses this book is also available. It may be purchased separately or as part of a package that includes both the book and exam.

Note: A code for accessing HKPropel is included with all print books.


Part I. Imagine Your Business
Chapter 1. Envision Your Dreams
Chapter 2. Tell Your Story
Chapter 3. Craft Your Visual Identity

Part II. Define Your Goods and Services
Chapter 4. Explore Business Types
Chapter 5. One-to-One and Group Sessions
Chapter 6. Workshops, Trainings, Immersions, and Retreats
Chapter 7. Virtual Offerings
Chapter 8. Menu of Services
Chapter 9. Products and Merchandise

Part III. Build Your Business Plan
Chapter 10. Assess Your Existing Business
Chapter 11. Set Goals
Chapter 12. Connect Your Content

Part IV. Refine Your Message
Chapter 13. Grassroots Marketing
Chapter 14. Digital and Social Media Marketing
Chapter 15. Event Marketing
Chapter 16. Your Marketing Schedule

Part V. Work Your Plan
Chapter 17. Create Connections
Chapter 18. Identify Strategies

Part VI. Get It Done
Chapter 19. Master the Big Four
Chapter 20. Act Like a Boss

Epilogue
Appendix: Your Yoga Business Road Map