Whether soothing disgruntled members, ensuring club safety and profitability, or motivating staff to perform at their best, health and fitness club managers require the right mix of skills and flexibility to support the success and continued growth of their clubs. Both aspiring and practicing club managers can rely on Health Fitness Management to help them acquire and improve their management skills across all areas:


Human resources: Understand the importance of organizational development and the payoffs of thoughtful staff recruitment, training, development, retention, and compensation.

Sales and marketing: Discover new ways to attract and retain members and increase profitability with the right mix of products and services.

Financial management: Learn how to read financial statements and understand and control the risks associated with running a fitness club.

Facility maintenance: Implement systems to ensure the upkeep and safety of the facility and its equipment.

Program evaluation: Determine the fitness level of the club and its programs, capitalize on strengths, and find solutions to improve weak areas.

Industry perspective: Understand the history of health and fitness management, its present status, and future trends.
Table of Contents
Contributors
Preface
Acknowledgments

Introducing the Health and Fitness Industry
Mike Bates

Part I. Human Resources

Chapter 1. Recognizing the Importance of Leaders and Managers
Jane Riddell
Chapter 2. Understanding Organizational Design
Scott Lewandowski
Chapter 3. Recruiting the Best Staff for Your Facility
Kevin Hood
Chapter 4. Training and Developing Staff
Brenda Abdilla
Chapter 5. Managing Staff Performance
Bud Rockhill
Chapter 6. Compensating Your Employees
Mike Bates

Part II. Member Recruitment, Retention, and Profitability

Chapter 7. Marketing Your Facility
Casey Conrad
Chapter 8. Increasing Sales
Karen Woodard
Chapter 9. Focusing on Customer Service
Terry Eckman
Chapter 10. Retaining Members Through Program Management
Sandy Coffman
Chapter 11. Generating Revenue Through Profit Centers
Cheryl Jones

Part III. Operations and Facility Management

Chapter 12. Understanding Financial Management
Mike Bates
Chapter 13. Addressing Health and Safety Issues
Mike Greenwood and Anthony Abbott
Chapter 14. Maintaining Your Facility
Anthony Abbott and Mike Greenwood
Chapter 15. Choosing the Right Equipment
Mike Bates
Chapter 16. Understanding Legal Issues
John Wolohan

Part IV. Evaluations and Future Trends

Chapter 17. Evaluating Your Operation
Dave Hardy
Chapter 18. Looking Toward the Future
Mike Bates

Index